{"id":401973,"date":"2025-12-03T13:48:12","date_gmt":"2025-12-03T18:48:12","guid":{"rendered":"https:\/\/www.yorku.ca\/yfile\/?p=401973"},"modified":"2025-12-03T16:21:16","modified_gmt":"2025-12-03T21:21:16","slug":"a-guide-to-buying-canadian-this-holiday-season-york-experts-unwrap-five-tips","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2025\/12\/03\/a-guide-to-buying-canadian-this-holiday-season-york-experts-unwrap-five-tips\/","title":{"rendered":"A guide to buying Canadian this holiday season: York experts unwrap five tips"},"content":{"rendered":"\n

This year, many shoppers are prioritizing goods made in Canada or sold by Canadian-owned businesses. As holiday shopping ramps up, two York professors offer tips on buying patriotically. <\/h3>\n\n\n\n
<\/div>\n\n\n\n

The holiday season, with its flurry of shopping and gift giving, can be a challenge for Canadians who want to support local products and merchants. Schulich School of Business<\/a> Associate Professor Ela Veresiu<\/strong>, an expert in consumer behaviour, and Professor Markus Giesler<\/strong>, who studies branding and marketplace dynamics, shared their insights with YFile<\/em> on how to navigate the season with a Canada-first mindset.<\/p>\n\n\n\n

Know your Canadian retailers<\/h4>\n\n\n
\n
\"Ela
Ela Veresiu<\/figcaption><\/figure>\n<\/div>\n\n\n

Earlier this year, the prevalence of the \"buy Canadian\" movement made it easier for shoppers to know which retailers qualify. As the holiday season approaches, Veresiu notes it can be helpful for shoppers to refresh that knowledge and \u201creally familiarize themselves with Canadian chain stores,\u201d she says. Larger chains like Roots, Indigo, Canadian Tire and Sport Chek can meet a variety of needs, while awareness of local options may encourage shoppers to consider stores like Giant Tiger instead of Walmart, or Well.ca instead of Amazon.<\/p>\n\n\n\n

Giesler notes that when shopping at Canadian companies, however, product provenance can be complicated. \u201cEven items with Canadian branding, like Joe Fresh, may be partially imported or manufactured abroad,\u201d he says. He suggests that checking packaging and vendor information can help shoppers understand which products are truly Canadian, whether buying from local stores or online marketplaces such as Amazon, Etsy, or eBay.<\/p>\n\n\n\n

Discover neighbourhood gems<\/h4>\n\n\n\n

Beyond familiar chain stores, there\u2019s another way to support Canadian businesses: exploring independent and local retailers can offer unique products while strengthening community connections. Veresiu encourages shoppers to consider independent neighbourhood shops, noting, \u201cShopping at smaller, local businesses creates a personalized gifting experience while supporting your community.\u201d<\/p>\n\n\n\n

Giesler believes that after identifying small Canadian stores, shoppers can take it a step further by sharing their discoveries. \u201cThere are so many amazing Canadian mom-and-pop entrepreneurial ventures that are worth supporting,\u201d he says. \u201cRecommend them to others. Be a megaphone.\u201d<\/p>\n\n\n\n

Try 'Thriftmas' this holiday<\/h4>\n\n\n
\n
\"Markus
Markus Giesler<\/figcaption><\/figure>\n<\/div>\n\n\n

One recommendation Veresiu shares is taking part in \u201cThriftmas,\u201d a trend that has grown in popularity among seasonal shoppers. \u201cIt\u2019s a movement where you buy second-hand items for the holidays rather than buying brand new,\u201d she says. Consumers can find items such as toys, books, home decor and clothing at community thrift stores or online platforms like Facebook Marketplace. \u201cYou still get the experience of buying and giving gifts,\u201d she says. \u201cAnd it\u2019s patriotic buying because the goods come from Canadians in your local neighbourhood.\u201d She also notes that buying used is more ecologically friendly and can save money.<\/p>\n\n\n\n

For those seeking guidance on how to participate, Veresiu points to a growing number of Canadian social media accounts \u2013 like Backroad Bundles<\/a> and Breeya Shade<\/a> \u2013 that curate thrifted holiday bundles and share tips, making it easier to explore high-quality second-hand options.<\/p>\n\n\n\n

Give experiences, not things<\/h4>\n\n\n\n

Beyond physical goods, gifting experiences offers a way to celebrate the season while supporting local businesses and Canadian creativity. \u201cFor example, you could gift a spa day, an axe throwing session or a meal at a restaurant,\u201d Veresiu says. \u201cIt\u2019s a nice way to spend time with your loved ones and give experiences rather than physical goods during the holiday season.\u201d<\/p>\n\n\n\n

That gifting experiences also enables Canadians to connect with and appreciate the richness of their communities, notes Giesler. \u201cWe are very fortunate here to live in a vibrant community of experiential opportunities, many of which have their roots in entrepreneurial ventures that are truly Canadian,\u201d he says. Choosing local experiences helps shoppers support Canadian businesses and discover what makes their region unique.<\/p>\n\n\n\n

Shop with heart and mind<\/h4>\n\n\n\n

Giesler encourages Canadians to remember that holiday shopping doesn\u2019t have to be a source of stress. It's important to recognize the limits of what one individual can do when trying to shop patriotically. \u201cThe holidays are a time of respite and reflection,\u201d he says. \u201cIt\u2019s not always about spending \u2013 it\u2019s about being mindful of how good we have it, the opportunities around us and what truly matters to us and our loved ones.\u201d<\/p>\n\n\n\n

He adds that supporting Canadian businesses can also take many forms beyond purchases, from celebrating national symbols and shared values to recognizing the creativity and innovation found across Canadian brands. \u201cSometimes it\u2019s not a matter of the wallet; sometimes it\u2019s a matter of the heart,\u201d Giesler notes.<\/p>\n\n\n\n

This season, he advises shoppers to balance their intentions with realism, focusing on meaningful actions \u2013 whether a thoughtful gift, an experience, or simply appreciating what Canada has to offer.<\/p>\n","protected":false},"excerpt":{"rendered":"

快播视频 Professors Ela Veresiu and Markus Giesler share smart strategies and practical advice for Canadian-conscious holiday shoppers.<\/p>\n","protected":false},"author":2293,"featured_media":401979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[25,8],"tags":[29,6,46,75,49,48,37,15,4],"yfileauthor":[204],"qualifier":[529],"yfile-author":[248],"tags-to-show":[145,147,165,158],"workflow":[],"class_list":["post-401973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-picks","category-features","tag-community","tag-faculty","tag-schulich","tag-sdg-12","tag-sdg-13","tag-sdg-8","tag-sdg-9","tag-sdg","tag-yfile","yfileauthor-yfilestaff","qualifier-compiled-by","yfile-author-alex-huls","tags-to-show-community","tags-to-show-faculty","tags-to-show-schulich","tags-to-show-sdg"],"acf":{"internal_publish_date":"20251204","original_image":null},"yoast_head":"\nA 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