{"id":394505,"date":"2025-04-16T14:59:38","date_gmt":"2025-04-16T18:59:38","guid":{"rendered":"https:\/\/www.yorku.ca\/yfile\/?p=394505"},"modified":"2025-04-16T18:46:00","modified_gmt":"2025-04-16T22:46:00","slug":"professors-media-literacy-curriculum-expands-to-global-audiences","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2025\/04\/16\/professors-media-literacy-curriculum-expands-to-global-audiences\/","title":{"rendered":"Professor's media literacy curriculum expands to global audiences"},"content":{"rendered":"\n

From news clips to viral social media posts, the way media is edited increasingly shapes how we understand the world \u2013 often in ways we don\u2019t even notice.<\/h3>\n\n\n\n
<\/div>\n\n\n\n

Scenes are cropped, quotes are spliced and images are framed to provoke emotional reactions and influence perception. These subtle manipulations have become so pervasive that discerning fact from spin is a growing challenge, particularly in a media landscape dominated by social platforms and endless content streams. <\/p>\n\n\n

\n
\"Manfred
Manfred Becker<\/figcaption><\/figure>\n<\/div>\n\n\n

At 快播视频, Associate Professor Manfred Becker<\/strong> of the School of the Arts, Media, Performance & Design<\/a> is a documentary filmmaker recognized for his award-winning work in the field. He is working to empower students to navigate the complexities of the media landscape through a critical media literacy curriculum, and is teaching high school students to recognize how editing creates meaning, and how the truth isn\u2019t always what it seems.<\/p>\n\n\n\n

\u201cStudents write, shoot, edit and upload short \u2018cellphilms,\u2019 turning their smartphones into studios,\u201d Becker explains. \u201cThey also engage in hands-on exercises like shaping a narrative from six printed still images, or performing \u2018frankenbites\u2019 \u2013 a technique that demonstrates how editing can manipulate meaning.\u201d<\/p>\n\n\n\n

These activities encourage students to step away from passive screen consumption and engage directly with the mechanics of media creation.<\/p>\n\n\n\n

Becker\u2019s school-based workshops are rooted in a fundamental belief: the solution to manipulated narratives lies not in systemic fixes, but in empowering individuals. \u201cThe information environment is built on free-market ideologies where truth is commodified,\u201d he says. <\/p>\n\n\n\n

\u201cControlling media \u2018noise\u2019 is less about technology than human belief systems.\u201d<\/p>\n\n\n\n

As students become more aware of manipulation tactics, they often grapple with deeper questions about truth itself. \u201cThe real danger isn\u2019t just believing inaccurate information,\u201d Becker warns. \u201cIt\u2019s doubting whether accurate information can even exist.\u201d<\/p>\n\n\n\n

The workshops have had a profound effect on students. They reflect on how media can be misleading. One student notes that although something may seem completely real on TV, it\u2019s often not; another notes that, the media is becoming less and less real and reliable.<\/p>\n\n\n\n

Becker acknowledges this challenge: \u201cIncreased awareness doesn\u2019t always lead to healthy skepticism \u2013 it can sometimes foster cynicism or even fatalism.\u201d<\/p>\n\n\n\n

Building on these insights, Becker plans to take his curriculum beyond Canada\u2019s borders during his upcoming sabbatical. He will collaborate with educators and media practitioners across Europe, Brazil and other regions to adapt his workshops for diverse cultural contexts. This global approach draws inspiration from interdisciplinary efforts at 快播视频, such as Professor Janine Marchessault<\/strong>\u2019s Archive\/Counter-Archive project, which established networks for preserving marginalized histories.<\/p>\n\n\n\n

To tailor his curriculum effectively for different audiences, Becker will work with local partners who bring cultural expertise to the initiative.<\/p>\n\n\n\n

In Brazil, his workshops will be translated into Portuguese by a York PhD student. In Finland and Germany, he plans to incorporate culturally relevant references for European audiences. At California State University, East Bay, he will focus on the role of artificial intelligence in shaping fact-based media.<\/p>\n\n\n\n

The knowledge gathered through these collaborations will flow back into York classrooms, enriching critical media literacy education in Canada while positioning the University as a leader in addressing one of today\u2019s most pressing issues.<\/p>\n\n\n\n

\u201cThe challenge posed by social media multinationals is global,\u201d Becker says, \u201cand York can take the lead in responding to it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

快播视频 Professor Manfred Becker is empowering high school students with critical media skills, and will take his innovative curriculum beyond Canada's 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