{"id":192348,"date":"2013-09-22T22:30:06","date_gmt":"2013-09-23T02:30:06","guid":{"rendered":"https:\/\/yfiledev.uit.yorku.ca\/?p=192348"},"modified":"2025-04-02T09:46:23","modified_gmt":"2025-04-02T13:46:23","slug":"new-campaign-highlights-that-york-university-is-the-place-to-be-2","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/","title":{"rendered":"New campaign highlights that 快播视频 is the place to be"},"content":{"rendered":"

<\/em>Building on the success of the \"this is my time\" brand awareness campaign launched last fall with student \u201ctestimonials with a twist\u201d, 快播视频\u2019s campaign returns this week with an expanded focus that incorporates student profiles and those of the University's accomplished faculty and alumni.<\/p>\n

Targeted primarily at high-school students (their parents and influencers) considering their postsecondary options, the second phase of the multi-year campaign expands the message that 快播视频 is the destination of choice because of its innovative programming, award-winning faculty who are global thought leaders, and talented alumni who are making an impact on the world.<\/p>\n

\"YFile_studentad1\"Shenalie Fernando, a student in the Space Engineering Program offered by the Lassonde School of Engineering, is one of the current 快播视频 students featured in the campaign<\/b><\/p>\n

\u201cThis second phase of our brand awareness campaign furthers the University\u2019s efforts to develop a clear, differentiated and compelling brand position for York. Expanding our profiles to include faculty and alumni will showcase the extraordinary talent at York and advance our mission of pursuing and promoting excellence in research, teaching, and service to society,\" says York President & Vice-Chancellor Mamdouh Shoukri. \"This exciting opportunity to reflect the core DNA of 快播视频 will bring greater clarity to who we are, what we aspire to be, and what sets us apart as a leader among Canadian postsecondary institutions.\u201d<\/p>\n

Starting in September and continuing through January 2014, advertising featuring the visions of current students and alumni will roll out on social media, in print and on the web. Later this month, the two University shuttles that transport staff, faculty and students between the Keele and Glendon campuses will be adorned with a stylish, new \"this is my time\" wrap, converting the vehicles into mobile ambassadors for the 快播视频 message. Large scale banners and flags will decorate the York campuses to tap into the strong pride that York faculty, staff and students have in the University.<\/p>\n

\u201cYork is widely known for some of its strengths however, it is not as well known for areas such as science, health, engineering and programs that are unique to the University so we are highlighting them,\u201d says Susan Webb, chief communications & marketing officer, Communications & Public Affairs. \u201cThe message is that 快播视频 is shaping the global thinkers who will define tomorrow with our professors who are global leaders, innovative programs and partnerships with more than 280 universities around the world.<\/p>\n

\u201cThis year continues the focus on students turning their passion into action,\u201d says Webb. \u201cOur quantitative research conducted this spring following the launch of \u2018this is my time\u2019 showed that our approach resonates with prospective students, their parents and influencers and helps them better understand the innovative programs students are exposed to at York.\u201d<\/p>\n

In addition to the inspiring visions of York\u2019s current students, two new pillars are being added to the campaign to highlight how far a York degree can take students. The pillars showcase a cross-section of 快播视频\u2019s most accomplished alumni, individuals who have used their education to make a significant contribution to society, and professors whose visionary research and scholarship have positioned them as global thought leaders.<\/p>\n

Offering living proof of the excellence of a York education are a number of the University's most notable alumni. Some of the grads featured in this year\u2019s campaign include: Canadian astronaut Steve MacLean<\/a>; Michael Tulloch<\/a>, a judge of the Court of Appeal for Ontario; CTV national television news anchor Sandie Rinaldo<\/a>; scientist Roger Pulwarty<\/a>; Joel Cohen<\/a>, the award winning writer for The Simpsons television show; Rick Waugh<\/a>, the chief executive officer of Scotiabank; Carol Wilding<\/a>, president & CEO of the Toronto Board of Trade; Pernille Ironside<\/a>, UNICEF child protection advocate; Dan Kanter<\/a>, the music director for pop sensation Justin Beiber; Dan Riskin<\/a>, an evolutionary biologist and Discovery television host; and Kathleen Taylor<\/a>, the first woman to chair a major Canadian bank\u2019s board of directors.<\/p>\n

\"vari\"York alumnus and astronaut Steve MacLean's image and vision flies high in the Vari Hall Rotunda<\/b><\/p>\n

Faculty who inspire the future vision of York students will also be featured in the campaign. Among those profiled are bullying researcher Debra Peplar and robotics scientist John Tsotsos. There are also links to stories on the new yorku.ca\/mytime<\/a> microsite that showcase the breadth and excellence of 快播视频 researchers. The objective of all this activity, says Webb, is to enhance the University\u2019s strong reputation with the goal of making 快播视频 a first choice for students applying for postsecondary education.<\/p>\n

The campaign will continue to focus on raising awareness in the Greater Toronto Area of the power and potential of a York degree through integrated advertising that will be rolled out in stages over the next few months. There\u2019s a vibrant new presence planned for the Ontario Universities Fair that takes place later this month. The integrated media will be augmented by visits to high schools by York recruiters and the fall campus recruitment event.<\/p>\n

\"debra\"Debra Pepler, a Distinguished Research Professor in the Department of Psychology in 快播视频's Faculty of Health, is renowned for her ground-breaking research into bullying and is one of the faculty featured in the campaign<\/b><\/p>\n

The brand positioning work and campaign were led and developed by York\u2019s Communications & Public Affairs Division in conjunction with doug & serge , the University\u2019s agency of record.<\/p>\n

\"It has been a collaborative effort across the University,\" says Webb, who credits the help of Faculties and many departments in bringing the campaign to life.<\/p>\n

\"Faculties identified potential students for the campaign. The Alumni Office helped secure featured grads. Campus Services & Business Operations and master planning contributed to developing the strategy and implementation of new signs and banners,\" she says. \"The Division of Students helped bring the campaign to life in recruitment. The Office of the Vice-President Research & Innovation identified professors. University Information Technology supported the launch of the yorku.ca\/mytime<\/a> microsite. The University Secretariat provided input on rules and regulations, and the list goes on.\"<\/p>\n

Attracting top students to make 快播视频 their destination of choice is an important marker of success for \u201cthis is my time\u201d. The campaign is helping differentiate 快播视频 from other Canadian universities by calling on its students, the best ambassadors for the University, whose visions offer positive proof that 快播视频 is the place to be.<\/p>\n

\u201c快播视频 has so many strengths, acclaimed programs and professors, and this campaign will help share this positive story,\u201d says Webb. \u201cAs we embark on year two, with quantitative research behind us, we are proud to show York as the progressive and innovative university that it truly is.\u201d<\/p>\n

\"Drop by the yorku.ca\/mytime<\/a> microsite and share your York pride with your friends and family,\" says Webb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Building on the success of the \"this is my time\" brand campaign launched last fall with student \"testimonials with a twist\", 快播视频's campaign returns this week with an expanded focus that incorporates accomplished faculty and talented alumni.<\/p>\n","protected":false},"author":5,"featured_media":192300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[25],"tags":[26],"yfileauthor":[],"qualifier":[],"yfile-author":[],"tags-to-show":[174],"workflow":[],"class_list":["post-192348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-picks","tag-president","tags-to-show-president"],"acf":{"internal_publish_date":null,"original_image":null},"yoast_head":"\nNew campaign highlights that 快播视频 is the place to be - YFile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New campaign highlights that 快播视频 is the place to be - YFile\" \/>\n<meta property=\"og:description\" content=\"Building on the success of the "this is my time" brand campaign launched last fall with student "testimonials with a twist", 快播视频's campaign returns this week with an expanded focus that incorporates accomplished faculty and talented alumni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/\" \/>\n<meta property=\"og:site_name\" content=\"YFile\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-23T02:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T13:46:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2013\/09\/YFile_studentad1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"phalfert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"phalfert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/\"},\"author\":{\"name\":\"phalfert\",\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/#\\\/schema\\\/person\\\/21f3dffe794363be5ece4ec7f538a0c0\"},\"headline\":\"New campaign highlights that 快播视频 is the place to be\",\"datePublished\":\"2013-09-23T02:30:06+00:00\",\"dateModified\":\"2025-04-02T13:46:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/\"},\"wordCount\":1142,\"image\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/wp-content\\\/uploads\\\/sites\\\/889\\\/2013\\\/09\\\/YFile_studentad1.jpg\",\"keywords\":[\"President\"],\"articleSection\":[\"Editor's Picks\"],\"inLanguage\":\"en-CA\",\"copyrightYear\":\"2013\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/\",\"url\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/\",\"name\":\"New campaign highlights that 快播视频 is the place to be - YFile\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/wp-content\\\/uploads\\\/sites\\\/889\\\/2013\\\/09\\\/YFile_studentad1.jpg\",\"datePublished\":\"2013-09-23T02:30:06+00:00\",\"dateModified\":\"2025-04-02T13:46:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/#\\\/schema\\\/person\\\/21f3dffe794363be5ece4ec7f538a0c0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/wp-content\\\/uploads\\\/sites\\\/889\\\/2013\\\/09\\\/YFile_studentad1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/wp-content\\\/uploads\\\/sites\\\/889\\\/2013\\\/09\\\/YFile_studentad1.jpg\",\"width\":400,\"height\":533,\"caption\":\"this is my time student ad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/2013\\\/09\\\/22\\\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New campaign highlights that 快播视频 is the place to be\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/#website\",\"url\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/\",\"name\":\"YFile\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/#\\\/schema\\\/person\\\/21f3dffe794363be5ece4ec7f538a0c0\",\"name\":\"phalfert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e3ac8a4ede7f72dd695c074c5291e11739705deae1422de177298d5aad6d559?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e3ac8a4ede7f72dd695c074c5291e11739705deae1422de177298d5aad6d559?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9e3ac8a4ede7f72dd695c074c5291e11739705deae1422de177298d5aad6d559?s=96&d=mm&r=g\",\"caption\":\"phalfert\"},\"url\":\"https:\\\/\\\/www.yorku.ca\\\/yfile\\\/author\\\/phalfert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New campaign highlights that 快播视频 is the place to be - YFile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/","og_locale":"en_US","og_type":"article","og_title":"New campaign highlights that 快播视频 is the place to be - YFile","og_description":"Building on the success of the \"this is my time\" brand campaign launched last fall with student \"testimonials with a twist\", 快播视频's campaign returns this week with an expanded focus that incorporates accomplished faculty and talented alumni.","og_url":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/","og_site_name":"YFile","article_published_time":"2013-09-23T02:30:06+00:00","article_modified_time":"2025-04-02T13:46:23+00:00","og_image":[{"width":400,"height":533,"url":"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2013\/09\/YFile_studentad1.jpg","type":"image\/jpeg"}],"author":"phalfert","twitter_card":"summary_large_image","twitter_misc":{"Written by":"phalfert","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/#article","isPartOf":{"@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/"},"author":{"name":"phalfert","@id":"https:\/\/www.yorku.ca\/yfile\/#\/schema\/person\/21f3dffe794363be5ece4ec7f538a0c0"},"headline":"New campaign highlights that 快播视频 is the place to be","datePublished":"2013-09-23T02:30:06+00:00","dateModified":"2025-04-02T13:46:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/"},"wordCount":1142,"image":{"@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2013\/09\/YFile_studentad1.jpg","keywords":["President"],"articleSection":["Editor's Picks"],"inLanguage":"en-CA","copyrightYear":"2013","copyrightHolder":{"@id":"https:\/\/www.yorku.ca\/yfile\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/","url":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/","name":"New campaign highlights that 快播视频 is the place to be - YFile","isPartOf":{"@id":"https:\/\/www.yorku.ca\/yfile\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/#primaryimage"},"image":{"@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2013\/09\/YFile_studentad1.jpg","datePublished":"2013-09-23T02:30:06+00:00","dateModified":"2025-04-02T13:46:23+00:00","author":{"@id":"https:\/\/www.yorku.ca\/yfile\/#\/schema\/person\/21f3dffe794363be5ece4ec7f538a0c0"},"breadcrumb":{"@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/#primaryimage","url":"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2013\/09\/YFile_studentad1.jpg","contentUrl":"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2013\/09\/YFile_studentad1.jpg","width":400,"height":533,"caption":"this is my time student ad"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yorku.ca\/yfile\/2013\/09\/22\/new-campaign-highlights-that-york-university-is-the-place-to-be-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yorku.ca\/yfile\/"},{"@type":"ListItem","position":2,"name":"New campaign highlights that 快播视频 is the place to be"}]},{"@type":"WebSite","@id":"https:\/\/www.yorku.ca\/yfile\/#website","url":"https:\/\/www.yorku.ca\/yfile\/","name":"YFile","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yorku.ca\/yfile\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.yorku.ca\/yfile\/#\/schema\/person\/21f3dffe794363be5ece4ec7f538a0c0","name":"phalfert","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/9e3ac8a4ede7f72dd695c074c5291e11739705deae1422de177298d5aad6d559?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9e3ac8a4ede7f72dd695c074c5291e11739705deae1422de177298d5aad6d559?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9e3ac8a4ede7f72dd695c074c5291e11739705deae1422de177298d5aad6d559?s=96&d=mm&r=g","caption":"phalfert"},"url":"https:\/\/www.yorku.ca\/yfile\/author\/phalfert\/"}]}},"taxonomy_info":{"category":[{"value":25,"label":"Editor's Picks"}],"post_tag":[{"value":26,"label":"President"}],"tags-to-show":[{"value":174,"label":"President"}]},"featured_image_src_large":["https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2013\/09\/YFile_studentad1.jpg",400,533,false],"author_info":{"display_name":"phalfert","author_link":"https:\/\/www.yorku.ca\/yfile\/author\/phalfert\/"},"comment_info":0,"category_info":[{"term_id":25,"name":"Editor's Picks","slug":"editors-picks","term_group":0,"term_taxonomy_id":25,"taxonomy":"category","description":"","parent":0,"count":6268,"filter":"raw","cat_ID":25,"category_count":6268,"category_description":"","cat_name":"Editor's Picks","category_nicename":"editors-picks","category_parent":0}],"tag_info":[{"term_id":26,"name":"President","slug":"president","term_group":0,"term_taxonomy_id":26,"taxonomy":"post_tag","description":"","parent":0,"count":405,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/posts\/192348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/comments?post=192348"}],"version-history":[{"count":1,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/posts\/192348\/revisions"}],"predecessor-version":[{"id":361313,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/posts\/192348\/revisions\/361313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/media\/192300"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/media?parent=192348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/categories?post=192348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/tags?post=192348"},{"taxonomy":"yfileauthor","embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/yfileauthor?post=192348"},{"taxonomy":"qualifier","embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/qualifier?post=192348"},{"taxonomy":"yfile-author","embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/yfile-author?post=192348"},{"taxonomy":"tags-to-show","embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/tags-to-show?post=192348"},{"taxonomy":"workflow","embeddable":true,"href":"https:\/\/www.yorku.ca\/yfile\/wp-json\/wp\/v2\/workflow?post=192348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}