  {"id":31639,"date":"2010-09-21T04:00:00","date_gmt":"2010-09-21T08:00:00","guid":{"rendered":"https:\/\/www.yorku.ca\/researchdev\/2010\/09\/21\/professor-ali-kazimi-weighs-in-on-human-brains-and-new-understanding-successful-3d-filmmaking-demands-2\/"},"modified":"2010-09-21T04:00:00","modified_gmt":"2010-09-21T08:00:00","slug":"professor-ali-kazimi-weighs-in-on-human-brains-and-new-understanding-successful-3d-filmmaking-demands-2","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/research\/2010\/09\/21\/professor-ali-kazimi-weighs-in-on-human-brains-and-new-understanding-successful-3d-filmmaking-demands-2\/","title":{"rendered":"Professor Ali Kazimi weighs in on human brains and new understanding successful 3D filmmaking demands"},"content":{"rendered":"<p>James Stewart, a director and founder of Geneva Films, a Toronto-based company specializing in 3-D commercial productions, is in the first wave of people with a great deal of experience filming in 3-D, <a title=\"Full article on The Toronto Star\" href=\"http:\/\/www.thestar.com\/entertainment\/television\/article\/862666--ready-or-not-tv-steps-into-third-dimension\">wrote the <em>Toronto Star<\/em> Sept. 18<\/a>:<\/p>\n<blockquote><p>Stewart is in the first wave of people with a great deal of  experience filming in 3-D and is very busy shooting concerts,  commercials and more. At an industry panel on 3-D at TIFF, he implored  independent filmmakers, especially of documentaries, to pitch  content-hungry networks like Discovery. However, his biggest concern  with 3-D is keeping the quality up.<\/p>\n<p>\u201cMy biggest concern is the production  of very bad 3-D and it will be coming . . . whenever a film comes out  and it doesn't look great, it's not good for the whole industry.\u201d he  says. \u201cPeople who don't know how to produce it properly are going to  start shooting 3-D. The indie film world is going to start shooting 3-D,  but they need to understand how to produce proper 3-D so it doesn't  hurt people's eyes.\u201d<\/p>\n<p><a title=\"Ali Kazimi\" href=\"https:\/\/www.yorku.ca\/finearts\/faculty\/profs\/kazimi.htm\">Ali Kazimi<\/a> echoes that thought. A filmmaker and film professor in ¿ì²¥ÊÓÆµ\u2019s Faculty of Fine Arts, he is part of a Toronto-based group called <a title=\"3D FLIC project website\" href=\"http:\/\/3dflic.ca\/\">3D FLIC<\/a>, which teams filmmakers and vision scientists to study the technology and its effects. 3-D requires a new visual grammar that filmmakers are learning and still working out. He says the organization\u2019s work has shown that human brains process a 3-D image completely differently than 2-D.<\/p>\n<p>\u201cWith 3-D you actually have the responsibility of the comfort and, to a degree, the well-being of your audience as well,\u201d he says. \u201cTo shoot 3-D really requires a fundamental understanding of stereoscopic depth perception, and how the human brain works mechanically and optically. If you don\u2019t have that then you\u2019ll get bad 3-D,\u201d causing many problems such as eye strain, nausea and headaches.<\/p>\n<p>One good reason to want it to succeed is that Toronto is poised to be an  important centre for 3-D production. The <a title=\"OMDC Website\" href=\"http:\/\/www.omdc.on.ca\/site11.aspx\">Ontario Media Development  Corp.<\/a> is funding 3D FLIC and local businesses like Brash 3-D Studios,  the 3-D Camera Company and Spatial View (whose a glasses-free 3-D  approach has already yielded an iPhone product and an iPad prototype)  are doing well and hoping to cash in as 3-D acceptance continues to  grow.<\/p><\/blockquote>\n<p><em>Posted by Elizabeth Monier-Williams, with files <\/em><em>courtesy of<\/em><em> <\/em><a href=\"https:\/\/www.yorku.ca\/yfile\">YFile<\/a><em>\u2013 ¿ì²¥ÊÓÆµ\u2019s daily e-bulletin.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Stewart, a director and founder of Geneva Films, a Toronto-based company specializing in 3-D commercial productions, is in the first wave of people with a great deal of experience filming in 3-D, wrote the Toronto Star Sept. 18: Stewart is in the first wave of people with a great deal of experience filming in [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[367,67,39,164],"tags":[667,669,670,65,66,683,1705,177,567],"class_list":["post-31639","post","type-post","status-publish","format-standard","hentry","category-digital-media","category-fine-arts","category-news","category-partnerships","tag-3d-film","tag-3d-flic","tag-ali-kazimi","tag-department-of-film","tag-faculty-of-fine-arts","tag-ontario-media-development-corporation","tag-stereoscopic-vision","tag-toronto-star","tag-york-in-the-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professor Ali Kazimi weighs in on human brains and new understanding successful 3D filmmaking demands | Research &amp; Innovation<\/title>\n<meta name=\"description\" content=\"For immediate release: Professor Ali Kazimi weighs in on human brains and new understanding successful 3D filmmaking demands. 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