{"id":5159,"date":"2025-10-29T14:10:08","date_gmt":"2025-10-29T18:10:08","guid":{"rendered":"https:\/\/www.yorku.ca\/glendon\/genial\/glendon-genial-students-receive-a-total-of-5500-seed-funding-from-the-2025-student-entrepreneurship-competition-sponsored-by-desjardins\/"},"modified":"2025-10-31T13:40:17","modified_gmt":"2025-10-31T17:40:17","slug":"glendon-genial-students-receive-a-total-of-5500-seed-funding-from-the-2025-student-entrepreneurship-competition-sponsored-by-desjardins","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/glendon\/genial\/glendon-genial-students-receive-a-total-of-5500-seed-funding-from-the-2025-student-entrepreneurship-competition-sponsored-by-desjardins\/?lang=fr","title":{"rendered":"Les \u00e9tudiants de Glendon GENIAL re\u00e7oivent un financement de d\u00e9marrage total de 5 500 $ dans le cadre de la Comp\u00e9tition d\u2019entrepreneuriat \u00e9tudiant 2025, commandit\u00e9e par Desjardins"},"content":{"rendered":"\n

Par Hana Schaeffer & Josie Hu | October 28, 2025<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le 2 octobre, Glendon GENIAL<\/strong> a organis\u00e9 sa comp\u00e9tition annuelle d\u2019entrepreneuriat \u00e9tudiant, fi\u00e8rement commandit\u00e9 par Desjardins<\/strong>. Cet \u00e9v\u00e9nement fait partie de la phase finale du programme Passeport de comp\u00e9tences entrepreneuriales (PCE)<\/strong>, qui aide les \u00e9tudiants \u00e0 d\u00e9velopper les comp\u00e9tences essentielles pour identifier, d\u00e9couvrir et exploiter des opportunit\u00e9s d\u2019affaires. Le PCE est un programme bilingue de 15 semaines con\u00e7u pour pr\u00e9parer les \u00e9tudiants au d\u00e9but de leur parcours entrepreneurial. <\/p>\n\n\n\n

Quatre \u00e9tudiants ont particip\u00e9 au concours d\u2019entrepreneuriat \u00e9tudiant. Diandra Tchoupou, fondatrice de Zeafro Beauty Zone, a remport\u00e9 le premier prix de 2 000 $ ainsi que le prix du choix du public de 500 $. Zeinab Ayad, fondatrice de Embroidery Zeynab, a obtenu le deuxi\u00e8me prix de 1 500 $. Magali Assouman, fondatrice de Ass\u00f4 Tomato Sauce, a re\u00e7u le troisi\u00e8me prix de 1 000 $. Enfin, Ghyslaine Tchoupou, fondatrice de Kerry Cake Design, a remport\u00e9 le quatri\u00e8me prix de 500 $.\u00a0<\/p>\n\n\n\n

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L\u2019initiative Glendon ENtrepreneuriat et INnovation \u00c0 L\u2019international (GENIAL) <\/strong>a \u00e9t\u00e9 lanc\u00e9e en 2018 par Dr. Angelo Dossou-Yovo, professeur agr\u00e9g\u00e9 en gestion et en entrepreneuriat. Cette initiative repose sur quatre piliers : un programme parascolaire bilingue en entrepreneuriat, des cours exp\u00e9rientiels en entrepreneuriat et innovation, un programme de recherche en innovation et entrepreneuriat, et un incubateur d\u2019entreprises \u00e9tudiantes. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Glendon GENIAL <\/strong>est une initiative qui vise \u00e0 soutenir et \u00e0 mobiliser les entrepreneurs de la communaut\u00e9 francophone et francophile de la grande r\u00e9gion de Toronto. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Cette ann\u00e9e, GENIAL a eu le plaisir d\u2019accueillir comme conf\u00e9renci\u00e8re principale Alexandra Kapelos-Peters, fondatrice et PDG de cansulta ainsi que pr\u00e9sidente de AKP Solutions. La citation suivante tir\u00e9e de son discours \u2014 \u00ab la r\u00e9silience est le carburant, et la vision est la boussole \u00bb<\/em> \u2014 a \u00e9t\u00e9 une source de motivation majeure pour les \u00e9tudiants afin de poursuivre leurs passions entrepreneuriales. <\/p>\n\n\n\n

Les \u00e9tudiants ont \u00e9galement b\u00e9n\u00e9fici\u00e9 de pr\u00e9cieux conseils et commentaires de la part d\u2019un jury compos\u00e9 de Hermine Mbondo, fondatrice et pr\u00e9sidente de B4brand, Joe Tamko, fondateur et consultant en strat\u00e9gie de marque et communication chez NGU, ainsi que d\u2019Alexandra Kapelos-Peters. <\/p>\n\n\n\n

Les r\u00e9ussites d\u2019apprentissage des \u00e9tudiants ayant compl\u00e9t\u00e9 le programme PCE se refl\u00e8tent clairement dans les t\u00e9moignages ci-dessous : <\/p>\n\n\n\n

\u00ab Ce que j'ai le plus appr\u00e9ci\u00e9, c'est le soutien incroyable des mentors et de l'\u00e9quipe. Leurs conseils m'ont aid\u00e9 \u00e0 organiser mes id\u00e9es, \u00e0 am\u00e9liorer ma strat\u00e9gie et \u00e0 pr\u00e9senter mon projet avec confiance. Les ateliers et les s\u00e9ances de r\u00e9troaction m'ont \u00e9galement aid\u00e9 \u00e0 grandir tant sur le plan personnel que professionnel. Gr\u00e2ce \u00e0 ce programme, j'ai d\u00e9sormais une vision claire de l'avenir de mon entreprise et je me sens plus pr\u00eat que jamais \u00e0 poursuivre son d\u00e9veloppement au Canada. Je suis tr\u00e8s reconnaissant d'avoir eu cette opportunit\u00e9 et je recommanderais le programme PCE \u00e0 tout \u00e9tudiant qui souhaite concr\u00e9tiser son id\u00e9e. \u00bb  <\/em><\/p>\n\n\n\n

- Zeinab Ayad, fondatrice de Embroidery Zeynab <\/p>\n\n\n\n

\u201cGr\u00e2ce au programme ESP, j\u2019ai pu structurer et affiner mon projet de salon d\u00e9di\u00e9 \u00e0 la communaut\u00e9 \u00e0 cheveux cr\u00e9pus et fris\u00e9s, ax\u00e9 sur l'exp\u00e9rience client et le rapport qualit\u00e9 prix. J\u2019ai appris \u00e0 mieux comprendre les besoins de ma client\u00e8le cible, \u00e0 d\u00e9velopper une proposition de valeur claire et \u00e0 envisager des strat\u00e9gies concr\u00e8tes pour faire \u00e9voluer mon entreprise.\u202f\u201d  <\/em><\/p>\n\n\n\n

- Diandra Tchoupou, fondatrice de Zeafro Beauty Zone <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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