{"id":7510,"date":"2023-07-12T12:23:10","date_gmt":"2023-07-12T16:23:10","guid":{"rendered":"https:\/\/www.yorku.ca\/branddev\/?page_id=7510"},"modified":"2025-04-24T09:47:43","modified_gmt":"2025-04-24T13:47:43","slug":"photography-video","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/using-the-brand\/photography-video\/","title":{"rendered":"Photography and Video"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p> York is an inspiring, welcoming and progressive university. One of the best ways to tell our story is through photography, by showing real-life moments as our community members engage in their pursuits, enjoy the collegiality of their classmates and colleagues, and strive for positive change.\u202f&nbsp; <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Jump to:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#photography\">Photography<\/a><\/li>\n\n\n\n<li><a href=\"#video\">Video<\/a><\/li>\n\n\n\n<li><a href=\"#downloadassets\">Download Assets<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Photography<\/h2>\n\n\n\n<p>Great photography is a must when it comes to creating compelling creative and is pivotal in capturing a moment when telling a story. This section will provide valuable information on how to utilize great photography. Don't forget about our <a href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/photo-library\/\">image collection<\/a>!<\/p>\n\n\n\n<p>Looking for assistance in creating great headshots? Refer to our <a href=\"https:\/\/yuoffice.sharepoint.com\/:w:\/s\/YORK-CPA-UniversityBrandMarketing\/EUXEqQVtNExAn6rqP1mgSHMB-i5Xir3D5zB1xWeLGxHxxA?e=Yw65QB\">photography guidelines<\/a> for headshots!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" id=\"photography\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kt-accordion-id7510_0604d0-06 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id7510_0604d0-06 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7510_0604d0-06 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id7510_0604d0-06 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7510_0604d0-06 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7510_0604d0-06 kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7510_3a206f-ce\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Photography \u2013 the York aesethetic&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>We express our Brand and York with:\u202f&nbsp;<\/p>\n\n\n\n<p>\u2022 Unique angles and unexpected cropping to\u202f&nbsp;show there is always another way of looking at\u202fthings. We celebrate moments of discovery and\u202fare always happy to share a smile.\u202f&nbsp;<\/p>\n\n\n\n<p>\u2022 Focus on people as a way to tell our story.\u202f&nbsp;This is a visceral and memorable way to inspire\u202fsharing, propel curiosity and provide a \u201cpicture\u201d\u202fof our brand.\u202f&nbsp;<\/p>\n\n\n\n<p>\u2022 Capture authentic moments with eyes to the\u202fcamera or create a sense that the viewer is right\u202f&nbsp;in the middle of a conversation. This is much\u202f&nbsp;more compelling than architectural shots.\u202f&nbsp;<\/p>\n\n\n\n<p>\u202f&nbsp;While it isn\u2019t always easy to avoid using stock photography, please use no more than 20% in your materials. Even with camera phones, it is possible to capture a real moment from your\u202fown Faculty or area to help tell your story.\u202f&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"1024\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_1-966x1024.png\" alt=\"\" class=\"wp-image-8402\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_1-966x1024.png 966w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_1-283x300.png 283w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_1.png 1200w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane7510_ae1cce-1f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Image collection&nbsp;&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>We have provided sets of original images that reflect our diverse community, academic fields of\u202f&nbsp;study and campus life.&nbsp;These are available for the 快播视频 community to use in marketing and communication materials.&nbsp;These are in low resolution but high resolution images are available upon request.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/photo-library\/\">View the image collection.&nbsp;<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane7510_c78381-a0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Photoshoot musts&nbsp;&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Remember the following when preparing for a\u202fphoto shoot:\u202f&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Images should not be clich\u00e9d and should be\u202frelevant to your subject area.\u202f&nbsp;<\/li>\n\n\n\n<li>With the flexibility for Faculties and sub-brands\u202fto use a specific coloured window, we also\u202fwant to ensure the York Red is integrated\u202fto reinforce brand awareness. It may be added\u202fin typography, or may be reflected as a red\u202felement (clothing, backpacks, files, objects)\u202finto the photograph. See some of the examples\u202fwe\u2019ve provided.\u202f&nbsp;<\/li>\n\n\n\n<li>When taking photos please ensure that subjects are not wearing busy patterns and you provide a clear direction for the type of clothing to wear. This would include any clothing that could be perceived as political, sensitive, or negative towards another culture or group of people. It is up to the photoshoot coordinator to ensure they have properly vetted the subjects on the type of clothing to wear. Best to clothing that has pictures or statements on it, and instead recommend clothing with minimal branding and images. <\/li>\n\n\n\n<li>Ensure all subjects have signed a photo release waiver. <\/li>\n\n\n\n<li>Read our guidelines for taking a great headshot <a href=\"https:\/\/yuoffice.sharepoint.com\/:w:\/s\/YORK-CPA-UniversityBrandMarketing\/EUXEqQVtNExAn6rqP1mgSHMB-i5Xir3D5zB1xWeLGxHxxA?e=mwzrjb\" data-type=\"link\" data-id=\"https:\/\/yuoffice.sharepoint.com\/:w:\/s\/YORK-CPA-UniversityBrandMarketing\/EUXEqQVtNExAn6rqP1mgSHMB-i5Xir3D5zB1xWeLGxHxxA?e=mwzrjb\">here<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>If you need assistance in setting up a photo shoot or need guidance on art direction, contact University Brand &amp; Marketing: <a href=\"mailto:cpabrandmar@yorku.ca.%E2%80%AF\" target=\"_blank\" rel=\"noreferrer noopener\">cpabrandmar@yorku.ca.\u202f<\/a>&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"1024\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_2-968x1024.png\" alt=\"\" class=\"wp-image-8403\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_2-968x1024.png 968w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_2-284x300.png 284w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_2.png 1200w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane7510_432bb0-78\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Photography Do Not's&nbsp;&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The 快播视频 image style reflects unique aspects of our brand. Photos should reflect realistic situations rather than being staged or posed.\u202f&nbsp;<\/p>\n\n\n\n<p>You should choose images that are high resolution and sized appropriately, while being conscious of the overall tone and composition.\u202f&nbsp;<\/p>\n\n\n\n<p>Please see the examples of off-brand photography to avoid.\u202f&nbsp;<\/p>\n\n\n\n<p>DO NOT include shadows, oversaturated imagery or scenery that is too dark\u202f&nbsp;<\/p>\n\n\n\n<p>DO NOT use images that are low resolution or highlight the backs of people\u202f&nbsp;<\/p>\n\n\n\n<p>DO NOT use images that do not have a strong focal point\u202f&nbsp;<\/p>\n\n\n\n<p>DO NOT use images that showcase a poor angle and are unflattering<\/p>\n\n\n\n<p>DO NOT use images that highlight empty space, feature poor cropping, or include incorrect applications of brand elements\u202f&nbsp;<\/p>\n\n\n\n<p>DO NOT use images of people with offensive clothing or political statements <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"1024\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_5-989x1024.png\" alt=\"\" class=\"wp-image-8536\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_5-989x1024.png 989w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_5-290x300.png 290w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_5.png 1200w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane7510_967d9c-24\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Photo\/Video Resources and Forms<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns card-deck aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"303\" src=\"https:\/\/www.yorku.ca\/brandtoolbox\/wp-content\/uploads\/sites\/18\/2020\/07\/Photograph-QA_538x303.jpg\" alt=\"\" class=\"wp-image-1077\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Photograph-QA_538x303.jpg 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Photograph-QA_538x303-300x169.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><a href=\"https:\/\/ipo.info.yorku.ca\/privacy\/qs-as-for-employees-obtaining-consent-for-photographs-video-and-audio-recordings\/\">Qs &amp; As for Employees Obtaining Consent<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"303\" src=\"https:\/\/www.yorku.ca\/brandtoolbox\/wp-content\/uploads\/sites\/18\/2020\/07\/Photography-consent-short-form_538x303.jpg\" alt=\"\" class=\"wp-image-1078\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Photography-consent-short-form_538x303.jpg 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Photography-consent-short-form_538x303-300x169.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><a href=\"https:\/\/yuoffice.sharepoint.com\/:b:\/s\/YORK-CPA-UniversityBrandMarketing\/EdYi8ihwW6pDqhC3OxVN1qsBqYdo9e0BGUxwpPkPZWpv0A?e=Tk6WDW\">Photo and Video Consent Form Short<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns card-deck aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"303\" src=\"https:\/\/www.yorku.ca\/brandtoolbox\/wp-content\/uploads\/sites\/18\/2020\/07\/Guidelines.jpg\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Guidelines.jpg 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Guidelines-300x169.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><a href=\"https:\/\/ipo.info.yorku.ca\/privacy\/guidelines-for-the-taking-and-use-of-photographs-video-and-audio-recordings-by-employees\/\">Photo Usage, photography &amp; AV Recordings<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"303\" src=\"https:\/\/www.yorku.ca\/brandtoolbox\/wp-content\/uploads\/sites\/18\/2020\/07\/Photography-consent-long-form_538x303.jpg\" alt=\"Blank paper on the wooden table\" class=\"wp-image-1079\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Photography-consent-long-form_538x303.jpg 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Photography-consent-long-form_538x303-300x169.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><a href=\"https:\/\/yuoffice.sharepoint.com\/:b:\/s\/YORK-CPA-UniversityBrandMarketing\/EVAvQX8GheBJo_jGXELb4vQBhS2lcJaWlFSQRgw28j-4eQ?e=6ThKaC\">Photo and Video Consent Form Long<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"video\">Video<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Video is a key element in telling our great brand story.&nbsp;Using our video elements to support your content will tie it to the larger York brand and demonstrate our values.&nbsp;<\/p>\n\n\n<style>.kt-accordion-id7510_6bdd49-6e .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id7510_6bdd49-6e .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7510_6bdd49-6e > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id7510_6bdd49-6e .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7510_6bdd49-6e .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7510_6bdd49-6e kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane7510_007eab-d4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Video B-Roll<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Video that is considered to be supplemental to your primary footage and used to illustrate a point is called B-roll. A shot of people walking down the street is a classic example of B-roll that\u2019s often used in news video. Using actual footage of the campus in your video project will help viewers recognize it as coming from 快播视频 and strengthen our visual brand.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7510_b83ed5-4c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Video Bumpers\u202f&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>If you are creating a video for external use or to appear on the University\u2019s YouTube channel, your\u202f&nbsp;video bumper should reflect the logo standards.\u202f&nbsp;<\/p>\n\n\n\n<p>Branded Faculty bumpers are available upon request. Contact University Brand &amp; Marketing\u202ffor assistance and approval of all marketing and communications materials: <a href=\"mailto:cpabrandmar@yorku.ca\">cpabrandmar@yorku.ca<\/a>.\u202f&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane7510_2616c8-7e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Video \u2013 Lower Thirds\u202f&nbsp;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Our guidelines for the \u201clower thirds\u201d in video content provides details pertaining to the location\u202fof the name, title and subject matter while working within the Design System.\u202f&nbsp;<\/p>\n\n\n\n<p>The York watermark is optional and only to be used in paid advertisements, boosted social media, or any video that has the potential of being viewed or shared outside of 快播视频 channels (i.e. Markham Campus announcements). The watermark should appear and remain for the duration of the video. For longer videos or those with a multitude of graphics and text, it can be used intermittently at the discretion of the user, in order to minimize distractions.\u202f&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"944\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_4-1024x944.png\" alt=\"\" class=\"wp-image-8405\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_4-1024x944.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_4-300x277.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Photo_4.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u202f&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"downloadassets\">Download Assets<\/h2>\n\n\n\n<ul class=\"wp-block-list list-unstyled navigation-list fade-bottom\">\n<li><a href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/photo-library\/\">Download Photos from the Image Collection <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/video-b-roll-and-bumpers\/\">Download Video B-roll and Bumpers <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h6 text-white text-center wp-block-heading\">Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/school\/167012\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/user\/YorkUniversity\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>York is an inspiring, welcoming and progressive university. One of the best ways to tell our story is through photography, by showing real-life moments as our community members engage in their pursuits, enjoy the collegiality of their classmates and colleagues, and strive for positive change.\u202f&nbsp; Jump to: Photography Great photography is a must when it [&hellip;]<\/p>\n","protected":false},"author":1511,"featured_media":0,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"tags":[],"class_list":["post-7510","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"roshanp","author_link":"https:\/\/www.yorku.ca\/brand\/author\/roshanp\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/users\/1511"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/comments?post=7510"}],"version-history":[{"count":33,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7510\/revisions"}],"predecessor-version":[{"id":12366,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7510\/revisions\/12366"}],"up":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/media?parent=7510"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/tags?post=7510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}