{"id":7161,"date":"2023-06-23T11:34:49","date_gmt":"2023-06-23T15:34:49","guid":{"rendered":"https:\/\/www.yorku.ca\/branddev\/?page_id=7161"},"modified":"2025-10-21T09:56:14","modified_gmt":"2025-10-21T13:56:14","slug":"design-system","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/using-the-brand\/design-system\/","title":{"rendered":"Design System"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>To reinforce the strength of the York brand, our design system creates a sense of continuity throughout all University-related content. Using the graphic elements of this system \u2013 our visual language \u2013 links your Faculty, program or department to this strong, identifiable brand in the minds of your internal and external stakeholders. Here\u2019s how these unique elements can help you.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Jump to: <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#window\">Window of Positive Change<\/a><\/li>\n\n\n\n<li><a href=\"#emblem\">Emblems<\/a><\/li>\n\n\n\n<li><a href=\"#icon\">Icons<\/a><\/li>\n\n\n\n<li><a href=\"#download\">Download Assets<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"window\">Window of Positive Change<\/h2>\n\n\n\n<p>Created specifically for our use, the \u201cWindow of Positive Change\u201d is an apt reference for 快播视频, as we are a leading proponent of positive change through our research, scholarship, progressive teaching practices, advocacy and student engagement.<\/p>\n\n\n\n<p>While simple and flexible, this design element is a metaphor for a progressive academic experience, openness to ideas, transparency, inquiry and critical thinking. The idea offers possibility and hope \u2013 as a witness to social, technological, political and cultural change. It places the York community in both the interior and exterior worlds at the same time, allowing the viewer to gain empathy and a broader perspective.<\/p>\n\n\n\n<p>The window can be used with the colour palette and other elements to create meaning.<\/p>\n\n\n<style>.kt-accordion-id7161_d341f5-17 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id7161_d341f5-17 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7161_d341f5-17 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id7161_d341f5-17 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7161_d341f5-17 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7161_d341f5-17 kt-accordion-has-8-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane7161_2f050d-76\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is the Window of Positive Change?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The Window of Positive Change is the proprietary design element of York\u2019s visual design system and an apt reference for 快播视频 \u2013 a leading proponent of positive change. The Window of Positive Change is a vessel within which the York community (from the formal institution to its partners and students) has the opportunity to create meaning. At times, it places the subject inside the frame but always with a view outward.<\/p>\n\n\n\n<p><strong>Pillars within the Window:<\/strong> Another feature of the brand system is a \u201cpillar\u201d that identifies sub-brands and Faculties within the larger master brand. Its various colours represent the specific sub-brands and Faculties, and there are many ways it can be applied to create meaning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"553\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/image-1.png\" alt=\"examples of the Window of Positive Change\" class=\"wp-image-8491\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/image-1.png 555w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/image-1-300x300.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/image-1-150x150.png 150w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane7161_ebc3e0-ad\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Incremental Rule<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The width of the Window of Positive Change is determined by the size of the 快播视频 square. A simple incremental rule consisting of basic multiplication is applied to produce the various window widths in use. The rule states that starting from the base size (referred to as x), the window may grow or decrease in size by multiples of 0.5. This means the base size (x) can be multiplied by 0.5, 1, 1.5, 2, 2.5, 3, 3.5 and so on.<\/p>\n\n\n\n<p>The only exception to this 0.5 rule is that the base size (x) can also be reduced one step further by multiplying it by 0.25. This allows for the creation of a \u201ckeyline\u201d window. Using this formula, a vast variety of widths can be created. There are no formal rules for how to size the logo, but users must adhere to the minimum size for proper reproduction.<\/p>\n\n\n\n<p>The logo should be clear and prominent. Adhering to the incremental rule will ensure consistency throughout all digital and print materials. When the York logo does NOT appear with the window (e.g. in social media posts), the minimum sizing used for the logo (0.35\u201d for formal\/print and 20px for digital) should still be applied to sizing the window. This would give a base starting width of 0.35\u201d for formal\/print and 20px for digital, which the incremental rule is then applied to. For windows that require bleed, the recommended width is 1x to allow for proper trimming.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"630\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/e1db917f-9e93-4d9c-9ba9-44e51797ed87.png\" alt=\"Visual examples of the Incremental Rule\" class=\"wp-image-7162\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/e1db917f-9e93-4d9c-9ba9-44e51797ed87.png 751w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/e1db917f-9e93-4d9c-9ba9-44e51797ed87-300x252.png 300w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7161_ce8663-6d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Usage and rules<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>These are illustrations of the blueprint for the Window of Positive Change. The\u202fexample to the right illustrates both the dimension\u202fof the window and the safety space for the York logo. The dimensions noted comply with the incremental rule. The grey represents a sample window dimension, while the blue indicates the safety space to ensure the York logo is clear and has maximum impact.<\/p>\n\n\n\n<p>The York logo may be placed inside the window, outside a floating window or on top of a thick window. The safety space ensures the logo stands out from other content, while still always being placed fairly tight to the\u202fwindow.<\/p>\n\n\n\n<p>The light X represents image placement.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.yorku.ca\/brand\/booklet-viewer\/\">For full rules and examples please see Section 5 of the Brand Standards. <\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"398\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/25cdc83c-ce5c-44e9-8d7c-6ff6f656edc1.png\" alt=\"Example of the Window of Positive Change\" class=\"wp-image-7164\" style=\"width:390px;height:299px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/25cdc83c-ce5c-44e9-8d7c-6ff6f656edc1.png 520w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/25cdc83c-ce5c-44e9-8d7c-6ff6f656edc1-300x230.png 300w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"682\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/rule1.png\" alt=\"Blueprint for the Window of Positive Change\" class=\"wp-image-7370\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/rule1.png 566w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/rule1-249x300.png 249w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane7161_a0c09f-3a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Sub-brand Pillar within Window<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The pillar may also be used by sub-brands when communication is pan-university. The window would be coloured according to the main sub-brand colour, with a York Red pillar. For example, Osgoode Hall Law School would use a pewter window with a red pillar. You may also reverse the sub-brand colour placement, with the pillar as the sub-brand colour and the window being York Red. The sub-brands (and Faculties) must use the pillar on external-facing communications, but have the flexibility to use a solid Faculty-coloured window for casual or internal communications. However, York Red must still be used in the proper proportion.<\/p>\n\n\n\n<p> The light X represents image placement. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/c8c32fd6-dd36-474d-91c3-599542f70d01-1024x549.png\" alt=\"Example of sub-brand pillar usage within the Window.\" class=\"wp-image-7348\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/c8c32fd6-dd36-474d-91c3-599542f70d01-1024x549.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/c8c32fd6-dd36-474d-91c3-599542f70d01-300x161.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/c8c32fd6-dd36-474d-91c3-599542f70d01.png 1415w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here are some examples of the window system for sub-brand use, including the pillar, and open and floating window. Under certain conditions, multiple coloured windows (using the sub-brand and primary palette) may be used to indicate breadth of the University in one communication. Check with your communications lead to ensure compliance. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0ed92bda-5432-40e0-bb46-f5a787eac61f-1024x543.png\" alt=\"Examples of the window system for sub-brand use\" class=\"wp-image-7349\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0ed92bda-5432-40e0-bb46-f5a787eac61f-1024x543.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0ed92bda-5432-40e0-bb46-f5a787eac61f-300x159.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0ed92bda-5432-40e0-bb46-f5a787eac61f.png 1416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane7161_92400f-58\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Faculty Pillar within Window<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A \u201cpillar\u201d may be used to identify sub-brands and Faculties within the larger master brand. The inset pillar is integrated within the overall window structure and should be the same width. The pillar may be used on the left or right side of the window while still observing the safety space rules for the logo. For Faculty use, the window should be York Red or white with the pillar in your Faculty accent colours.<\/p>\n\n\n\n<p> The light X represents image placement. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0d62ebeb-b358-4ee0-81ce-072fba0d1847-1024x566.png\" alt=\"Examples of faculty pillar within window\" class=\"wp-image-7350\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0d62ebeb-b358-4ee0-81ce-072fba0d1847-1024x566.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0d62ebeb-b358-4ee0-81ce-072fba0d1847-300x166.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/0d62ebeb-b358-4ee0-81ce-072fba0d1847.png 1418w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here are some examples of the window system for Faculty use, including the inset pillar, and open and floating window. For external communications, the window must be York Red or white with a pillar in the Faculty colour. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/2f0fae90-4ba0-4525-bfa4-a1f9fabb3244-1024x550.png\" alt=\"Examples of Window System for Faculty Usage\" class=\"wp-image-7351\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/2f0fae90-4ba0-4525-bfa4-a1f9fabb3244-1024x550.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/2f0fae90-4ba0-4525-bfa4-a1f9fabb3244-300x161.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/07\/2f0fae90-4ba0-4525-bfa4-a1f9fabb3244.png 1399w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane7161_f86b05-da\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Window Do's and Don'ts<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Please see below for examples of correct and incorrect usage of the Window of Positive Change.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_DesignSystem_1-1024x545.png\" alt=\"Examples of do's and don'ts for using the Window of Positive Change\" class=\"wp-image-8111\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_DesignSystem_1-1024x545.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_DesignSystem_1-300x160.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_DesignSystem_1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"emblem\">Emblems<\/h2>\n\n\n\n<p>A suite of unique emblems has been developed for use by the York community. They are based\u202fon a common geometrical lozenge shape, derived from the interior of the 快播视频 square.\u202fThe emblems are flexible enough for print and digital applications, and provide another element for expression \u2013 from embellishing design to wayfinding and action items. Because the emblems are based on geometry, there are opportunities to create new versions to suit your message, but please contact University Brand &amp; Marketing <a href=\"mailto:cpabrandmar@yorku.ca\">cpabrandmar@yorku.ca<\/a> for these requests.\u202f<\/p>\n\n\n\n<p>These emblems are accents and are not to be used beside a word mark or to create a logo.\u202fThis helps protect York\u2019s brand integrity.<\/p>\n\n\n<style>.kt-accordion-id7161_e1d713-35 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id7161_e1d713-35 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7161_e1d713-35 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id7161_e1d713-35 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7161_e1d713-35 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7161_e1d713-35 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane7161_bab762-99\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Colour Variations<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>There are ten different colour versions of the emblems: solid York Red, solid white, outlined York Red, outlined white, solid black, outlined black, solid York Grey Medium, outlined York Grey Medium, solid York Dark Red, solid York Blue, York Blue outline and outlined York\u202f Dark Red. This range can be applied in both print and digital communications, on photos and solid backgrounds.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_2-1024x559.png\" alt=\"York Logo\" class=\"wp-image-8115\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_2-1024x559.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_2-300x164.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_1-1024x592.png\" alt=\"Examples of emblem colour variations\" class=\"wp-image-8112\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_1-1024x592.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_1-300x174.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"201\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2025\/10\/image-3.png\" alt=\"\" class=\"wp-image-12458\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2025\/10\/image-3.png 447w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2025\/10\/image-3-300x135.png 300w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7161_ebf1db-fb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Expression<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Use these emblems to provide another element for expression. The emblems have specific gestures such as wayfinding and meanings to be used to visually support York\u2019s key messaging, tone and voice. They should only appear in approved 快播视频 brand colours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_3-1024x256.png\" alt=\"Suite of emblems\" class=\"wp-image-8129\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_3-1024x256.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_3-300x75.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Emblems_3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EvgCbIHwyHpLpZl0wXV1LEUBhJ5Snw0BfMrbVc5lZu5rNA?e=IiQrdG\"><strong>For the full suite of emblems please download here<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"icon\">Icons and Graphics<\/h2>\n\n\n\n<p>Icons and graphics can be used to support creative development. Please refer to the section below for approved icons and graphics that can be utilized to support your creative needs.<\/p>\n\n\n<style>.kt-accordion-id7161_a46f0e-26 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id7161_a46f0e-26 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id7161_a46f0e-26 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id7161_a46f0e-26 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id7161_a46f0e-26 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id7161_a46f0e-26 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane7161_8017cb-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Icons and Graphics<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The York icons and graphic elements illustrate a variety of content or messages and are designed to rapidly convey intention in a variety of mediums, including social media, websites and print publications.&nbsp;<\/p>\n\n\n\n<p>Custom icons and graphics may be created if they follow the brand guidelines. If an icon has been purchased, please ensure it is editable to change the colours using our palette and ensure it meets proportionality requirements (i.e. York Red must be prominent, followed by the secondary colours).&nbsp;<\/p>\n\n\n\n<p><strong>Consistency in visual representation is important<\/strong>\u202fin enhancing the reputation of 快播视频. Please ensure the brand is being reinforced and visual standards are followed:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure\u202f<a href=\"https:\/\/www.yorku.ca\/brand\/using-the-brand\/\">York Red\u202f<\/a>is prominent&nbsp;<\/li>\n\n\n\n<li>Ensure use of\u202f<a href=\"https:\/\/www.yorku.ca\/brand\/using-the-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">York approved fonts<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"565\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/731d6bb2-aca1-4015-9600-78e60094dba6.png\" alt=\"Icons and Graphic Elements\" class=\"wp-image-7151\" style=\"width:603px;height:565px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/731d6bb2-aca1-4015-9600-78e60094dba6.png 603w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/731d6bb2-aca1-4015-9600-78e60094dba6-300x281.png 300w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download  <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EpKT4egfN-BDs4uz91phZGkBIkgA5OecOnkbpUF7OZr1zQ\">Graphic Elements\u202f&nbsp;<\/a><\/li>\n\n\n\n<li>Download&nbsp;<a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EpKT4egfN-BDs4uz91phZGkBIkgA5OecOnkbpUF7OZr1zQ\">Icons\u202f&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane7161_16008e-cc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Definitions<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong>Emblem <\/strong>An object or picture used to suggest a concept or an idea. A suite of unique emblems has been developed for use by the York community.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Icon <\/strong>A series of pictorial images relating to or illustrating a variety of content or messages. They are designed to rapidly convey intention in a variety of mediums including social media, websites, print publications and more.&nbsp;<\/p>\n\n\n\n<p><strong>EPS (Encapsulated Postscript)<\/strong>\u202f&nbsp;Used for graphics in print projects.<\/p>\n\n\n\n<p><strong>PNG (Portable Network Graphics)<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Used for graphics in web and screen projects\u202f&nbsp;<\/li>\n\n\n\n<li>Can have a transparent background\u202f&nbsp;<\/li>\n\n\n\n<li>Loses image quality if resized to a larger size\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>SVG (Scalable Vector Graphic)<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Used for logos and graphics\u202f&nbsp;<\/li>\n\n\n\n<li>Can have a transparent background\u202f&nbsp;<\/li>\n\n\n\n<li>Can be resized without losing image quality\u202f&nbsp;<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group grey-bg-block has-very-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"download\">Downloads<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list list-unstyled navigation-list fade-bottom\">\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EvgCbIHwyHpLpZl0wXV1LEUBhJ5Snw0BfMrbVc5lZu5rNA?e=AH2NMy\">Download Emblems <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EpVQYylczA9Cj8eA09LR1MMBuGdJR_0WfFhoqvyTELNMSg\">Download Icons <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EpVQYylczA9Cj8eA09LR1MMBuGdJR_0WfFhoqvyTELNMSg?e=mht4AG\">Download Graphics <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h6 text-white text-center wp-block-heading\">Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/school\/167012\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/user\/YorkUniversity\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>To reinforce the strength of the York brand, our design system creates a sense of continuity throughout all University-related content. Using the graphic elements of this system \u2013 our visual language \u2013 links your Faculty, program or department to this strong, identifiable brand in the minds of your internal and external stakeholders. Here\u2019s how these [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"tags":[],"class_list":["post-7161","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"jmiller4","author_link":"https:\/\/www.yorku.ca\/brand\/author\/jmiller4\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/comments?post=7161"}],"version-history":[{"count":48,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7161\/revisions"}],"predecessor-version":[{"id":12460,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7161\/revisions\/12460"}],"up":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/media?parent=7161"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/tags?post=7161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}